Overuse of drone images is not the answer in real estate marketing

by Alistair Helm in


Sometimes I am drawn to rant. Rant about something that in the context of real estate annoys me. Today it is the overuse of drone photography.

To my mind, just because a technology has become ubiquitous within the real estate marketing arsenal does not mean that it should usurp the core principle of real estate marketing.

Let me explain myself. I have over recent months noticed an ever more frequent use by real estate agents of a drone image as the No.1 image within a photo portfolio for a property. Here is a sample of just 7 properties among the most recent Auckland listings today, I think proves my point.

Such drone photos certainly have a place within the portfolio of images - just as pictures of the bathroom or garage and as importantly a floor plan, but placing them as the first images I think lacks a clear appreciation of the emotional connection that an agent needs to achieve with the prospective buyer as they scan their latest email alerts or favourite property search online.

Drone photos provide context, and context is key (especially as it supports the age-old adage of Location, Location, Location!) but context should be the support to the visual story that is a portfolio of images, not the lead. The lead image; that first image, the only image that appears in search results and email alerts has to powerfully tug at emotional heart strings. Let me demonstrate.

Below I've grabbed just 3 of the listings highlighted above - on the left, the current first image and on the right my choice of a 1st image that I judge would better present the property in search results and email alerts.

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Is Realestate.co.nz ready to launch their new site?

by Alistair Helm in


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It would appear that Realestate.co.nz is prepping us all for the switch over from the old ‘Classic’ site to their ‘New site’.

The odd thing is that they seem however a bit reluctant to throw the switch. This ‘New site’ was first beta tested back last winter; with a select few industry customers given a heads-up-view as early as May of last year. Talking to some customer at that time, their collective view was that the new site was not an improvement (some less flattering comments as well) and the tech team at Realestate.co.nz should go back and do some more work.

Close on 9 months later, it's my opinion that the new site continues to fail on a number of levels. I personally use Realestate.co.nz regularly as I have done over the years, not least because it continues to be the definitive source of licensed real estate listings. Although since defaulting the URL to the New site back in October, I continue to painfully click the link to the 'Classic' site.

So I felt it was time I sat down and objectively reviewed the New site and look to see how it stacks up against the Classic.

My views and comments here are designed to be objective (or at least objectively based). I bear no ill will as in-any-way a function of my prior role as the CEO of Realestate.co.nz (2006-2012) – I left over 5 years ago now. My views written here are based on my extensive experience in digital product management coupled with digital management experience in property portals for more than 12 years.

Let me start with the question of why. Why have Realestate.co.nz decided to create a new site?

I’ve identified what I see as 7 potential reasons:


1. It could be that the management team feel that after 7 years, it’s simply time for a change… fair call.
I can understand and empathise with this decision, after all in my tenure at Realestate.co.nz we went through 4 iterations within the first 6 years (original RealENZ: 2006 / First Realestate.co.nz site: late 2006 / New design site: 2009 / Current site: 2010)


2. It could be that the code base is creaking under a legacy of tech debt… fair call.
I can empathise with this scenario. For developers, legacy code becomes a nightmare as time marches on, one that more and more slows down new dev work and saps the enthusiasm of dev teams. Tech debt is the price you pay for digital products and their constant iteration. As Agile teams, you own it, but here I have to be honest, you avoid it until it becomes hyper-critical. A new platform can be a sanctuary to park the tech debt. I can't actually see if the new site is a new code base and/or new architecture, it certainly would be time for a change, I know that for sure. 


3. It could be that they want to optimise premium advertising.. good call.
The New site certainly has created a premium tier structure for listings within search results, one that offers added premium position for agents to sell to vendors as premium property advertising. This will certainly drive the bottom line. The screenshot below shows the comparatively larger premium listing in the search results as outlined in red on the new site. Larger listings in search results are a tried and trusted approach to premium advertising adopted by all classified portals globally. 


4. It could be that the site is becoming too slow and needs a new platform architecture …fair call
This would be logical and strategically valid reason. Speed is still the imperative for any online experience. Too slow a user experience, and your consumers are just one click away from your competitors. However this is an area where objective analysis can be undertaken to measure the improvement . I used a Chrome plug-in to test various pages on the site to compare the Classic site with the New site. Details below, the speeds are an average of 5 page loads each, undertaken at the same time on the same laptop device. Suffice to say that if the objective of the New site was speed – it is not looking good. As a benchmark Trade Me Property scores an average of 7,000 milliseconds for a search result and 2,500 for a listing page. 


5. It could be that they feel that they need a truly ‘responsive site’ to better represent the growing mobile user base… fair call.
The new site is definitely responsive with 3 break points in terms of size, effectively giving a phone / tablet / browser experience. This is better than the current site which has been offering a two break point responsive site for desktop and phone since 2010. Better but far from optimal.


6. It could be that they believe that the future competitive advantage for property portals lies a revised search experience … good call.
It does seem somewhat archaic in this day and age that to find the properties you want to search for you have to engage across both Trade Me and Realestate.co.nz utilise the hierarchical navigation structure of Region / District / Suburb. Compare that to the Australian sites, the US sites and the UK sites and they all deliver a simple Google-like search box on the home page which delivers a smart user interface to find the properties you want to see. This New site certainly delivers a search box front and centre.
However what it abjectly fails to deliver is a functional User Experience that has become industry standard with such a search boxes. It has neither auto-complete nor suggestive options to help the user.
As an example type in Avondale – sure Avondale is a suburb in Auckland with 66 listings but it also a suburb of Christchurch with 21 listings. The New site gives me all these listings with no clear delineation of the two suburbs or even an acknowledgement in the search results that the listings comprise both Auckland and Christchurch listings. Now compare that User Experience with the excellent Chinese language site of Hougarden. Type in Avondale on their home page (Chrome has auto-translate) search box and look - a clear message : 65 listings for Avondale properties in Auckland and 20 for Avondale in Christchurch.

Or try out the beta site of OneRoof which has really perfected the search box experience.

 

The ambition to migrate NZ'ers from the archaic hierarchy of search by Region/District/Suburb is a laudable initiative by the team at Realestate.co.nz and I applaud them, but it it does come with risk, which only compounds if the user interface is not trustworthy nor accurate.
If anyone in the management team had been around in 2009 they would have remembered the stuff-up that I can own up to. We built a new site back then with just such a core search box as the primary user interface. That 'new site" lasted barely a week, not solely for this reason – speed was a far bigger issue but we learnt the lesson back then as our users kept reminding up in a deluge of emails – "If it isn’t broken …. Don’t fix it!"


7. It could be that they wanted to deliver a truly world class map based search user experience … no, I don’t think so.
If this had been the case they would surely have done a better job as the New site is considerably worse than then old site. It has an even smaller and less visible icon to show the map based search, added to which, it does not work! Taking my example of Avondale again, 90 listings, across Auckland and Christchurch but somehow just 9 of these listings can be displayed on a map!

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I think I will stop now at these 7 possible reasons, all valid and all quite possible (save the final map based search). The bottom line in my view is that this New site is not a demonstrable step forward.

There is one aspect of the New site that I have failed to mention in this detailed review and that is the design. In my opinion the New site is not a good design. It is ugly. It has a terrible muted feel - using a poor colour palette of greys and light blues that make it hard to differentiate functional structure. Additionally it has a design that really only looks designed-for-purpose on a phone and this is where I come to what I believe is the core real reason for the New site. It is my view that the management team has been seeing how much traffic accesses the site from a mobile device (I would guess well over half of all web traffic) and decided that a fully responsive web site was needed. 

However this is where I would challenge their thinking because even at 50% of all web traffic accessing the site from a mobile device still means that 50% access from a desktop and the New site is horrible on a large desktop screen. There is no longer a large screen modal to view the photos which the Classic site does so well. The New site looks like a website designed for a phone as the priority and then scaled up to fit the desktop - if that is the case as I suspect, then that is where the negative reaction from user comes from - certainly the view of this user.

The thing that really surprises me is that in this headlong rush to answer the needs of phone access to the site, the team seem to have forgotten the great iPhone and Android apps that the company has. Sadly a long forgotten platform that gets no love or dev time. The Realestate.co.nz iPhone app was launched in 2010 - a clear 2 years ahead of a Trade Me dedicated property app, thereby stealing a massive march on the competition. The Android app followed 2 years later, but sadly save for some annual bug fixing bot of these apps have stagnated. 

If it was my decision. I would focus way more effort on these apps. Apps have the huge benefit that once installed they become a competitive land-grab that can exclude a competitor and unlike the web are not 'one-click away' from that competitor. Realestate.co.nz had that advantage for well over 3 years and squandered it.

As to a responsive site I would research the heck out of user experiences and then get a great designer to envisage a user interface to deliver a site that does one thing really well - display property listings and their all important photo portfolio clearly with visual impact; truly optimising the visual experience - make sure this delivers on all devices with no compromise. I would also look to peers and competitors for design cues especially regarding user experience design and not ignore the excellent design of Hougarden. I would match this to the best machine learning database to deliver a search box experience that can tell the difference between Avondale properties in Auckland and Christchurch as well as millions of other search strings. Oh, and by the way a great map based search would be valuable as nobody in NZ has yet delivered this for property search (well of course with the exception of Hougarden!). 

Realestate.co.nz has the advantage of the loyalty and support of their customers (real estate agents and companies) but if they continue to ignore their users that loyalty will wear thin especially as Homes is knocking on the door, as well as the newcomer of NZME with OneRoof and by no means are Trade Me Property relinquishing their audience leadership anytime soon.  


Homes – New Zealand’s answer to Zillow

by Alistair Helm in ,


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The NZ real estate industry witnessed a significant milestone just over 2 years ago when Homes.co.nz hit the market. At that time the launch was significant. Today, two years later the service remains significant, and it is my belief that it will become ever more significant in the years to come.

Here is why.

Homes did just one thing when it launched, and it did it well. That is the mark of a business with big ambitions. It, for the first time allowed anyone, anywhere to see historical property sales records and estimated valuations for any property in NZ …. for free!

Sure, it was initially only for the main cities and it was not a great website and there was no mobile app. But for those who crave this type of information, all of those things were of little consideration. They wanted facts. Facts that had for decades been hidden behind expensive price tags. Remember for a minute, that back then in 2015 if you wanted to get the last sale price for a single property you have to dole out $10 on the website / $2.95 on the app of QV. To get a collection of comparable local sales, twice that amount; and for an estimated valuation $50.

Homes very quickly built a sizeable audience and become the chatter of meetings between friends, colleagues and neighbours. Marketing dollars were not needed when you have a source of information that is like cat nip to anyone who owns a property or wants to own a property or is simply curious about what your landlord’s place is worth!

Homes leveraged this consumer appetite with smart PR stories about every imaginable property fact and took on a smart and approachable marketing head in Jeremy O’Hanlon who was savvy and accessible. The word of mouth grew as did the traffic.

A bit of diversity wouldn't do them any harm!

A bit of diversity wouldn't do them any harm!

Homes is, and continues to be a privately funded start-up and at launch recognised the need to have a seasoned entrepreneur to seek out the initial funding and lead the company, this was when John Holt came on board to support the original founders being Jamie Kruger and Michael Gibbs.

Fast forward two years and whilst I don’t know the ins and outs of the company, I do know from extensive conversations with customers of Homes (agents and users) they are doing well and are on a fast track for the coming years to become a significant force in the NZ real estate marketing arena.

So why do I hold this confident position?

Simply put. What I see in Homes is what I witnessed with Zillow in the US from their launch in 2006 right through to their position today – a 3,000+ employee company with a turnover north of NZ$1 billion and market cap of NZ$7.5 billion. Allowing for the relative population comparison that would provide a potential comparable valuation for Homes in excess of NZ100 million.

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Zillow launched with a simple website (back in 2006 don’t forget there was no apps store, so the web had to do). It provided a simple offering – historical sales data and valuation (Zestimate) for almost every property in the US for free – the first such offering.

The site instantly became sticky (first day topped 1 million page views) as people had an insatiable appetite to see what their house was worth. That audience quickly generated a significant advertising revenue. As so with Homes who smartly set up sponsorship arrangements with key advertisers prior to launch as well as regular ads.

For Zillow the relationship with agents was at first testy – loved by few and hated by many; but it was not long before the smarter agents started recognising that the ad units Zillow could sell next to properties records and Zestimates was a perfect place to pitch to prospective clients. For Homes they established the same service with free agent profiles and premium profile so agents could ‘brag’ of their sales success on individual property records.

With agents recognising the power of the Zillow audience it was not long before these agents started uploading active listings which instantly bore fruit with strong viewing figures as Zillow users started using the portal for property search. At the time, the market back in 2008 was not as well developed with pure property portals in the US. There was an industry site (ala Realestate.co.nz in the guise of Realtor.com which was not owned by the industry but a kind of de-facto industry site) so Zillow had competition, but sadly for the owners of Realtor.com traffic soon switched leading to Zillow fast becoming the most visited website for property even if it did not have a comprehensive source of listings.

However whilst agents wanted to upload listings, the issue for Zillow was the complexity of the listing process in the US – much like so much of things in the US it is simply best to say getting a source of listings is a nightmare with 900+ Multiple Listings Services each of which is unique and holds geographical monopolies that are political fiefdoms. Bottom line was that whilst agents started to love Zillow their broker business owners and these industry listing services were not supportive.

For Homes the issue was similar but different. Accessing listings in NZ is easy (in theory). There are 6 major franchise groups accounting for well over two thirds of all listings, who can in theory provide a data feed of all active listings at the click of a key so long as you have their support. These 6 major groups though are the shareholder owners of half of Realestate.co.nz and to date the support for listings uploaded to Homes is limited to Ray White together with some independent operators outside the major 6.

Demonstration of Homes listing in Auckland - almost all Ray White

Demonstration of Homes listing in Auckland - almost all Ray White

As far as Homes playing to the Zillow playbook, I would judge that they are, where Zillow was back in 2009. Which says they have a lot to do, but I would judge that they will probably start to accelerate to catch up pretty fast. Within two years I would see them being a credible and viable competitor to the key players of Realestate.co.nz and Trade Me and potentially the new entrant of OneRoof.

So, what can the Zillow playbook hold in store for Homes. In terms of property marketing there will come a whole suit of premium advertising products which agents will pitch to sellers as digital continues to grow in relevance in property marketing. In addition as a function of the owners flagging their own home on the site they will be able to actionsmart direct marketing to property owners and prospective vendors. In terms of agent advertising I think they are better developed than any other digital player in NZ today which includes Trade Me and Realestate.co.nz. On top of this then comes the ancillary business opportunities. Zillow created a mortgage origination marketplace, not something that really exists in NZ but certainly a deeper and richer relationship with key NZ banks and financial institutions could be mutually rewarding for Homes.

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A bit more lateral is the pivot from Homes adopting the Zillow playbook to adopting the Zoopla playbook. Zoopla in some ways the UK version of Zillow, has very successfully broadened its business from property marketing to price comparison services, originally around utility and finance services through the acquisition of uSwitch to recently pitching the acquisition of Go Compare a far broader and significantly larger player in the UK market for comparison services. The logic being that once you become a trusted source of information and services of the house as an asset, then you can leverage that to any financial transaction from or to-do-with the house, especially as the house is always the biggest financial asset anyone generally has.

So what if any are the roadblock which sit in Homes way?

Listings. If the real estate industry decided it was not going to support Homes and not syndicate their listings to them as a property portal then Homes will struggle. However I don't think it would be killer blow to Homes, if they can demonstrate to agents that their appeal to clients and customers is as good or better than the current portal players then the power of the agent against the force of the key real estate companies will be the real test.

I’m excited to see what happens over the next 2 years in the real estate marketing arena, there is a lot at stake and some well-established players with a lot to gain and a lot to lose.


So what's been happening over the past 3 years?

by Alistair Helm in ,


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I have been meaning to sit down and reflect what has happened in the NZ real estate market over the past years since I parked up Properazzi back at the end of 2013, and took on the role of Head of Product with Trade Me Property.

As would be expected, some significant changes, and some small changes. So here’s my thoughts.

 

Data

Back in 2013 the best property insights you could research as to historical sales prices and values without reaching for your credit card was at best the monthly aggregated median price by suburb or by region. At the end of 2014 a radical transformation occurred which must have sent shivers down the spines of QV and Core Logic, as first Homes.co.nz, and then shortly afterwards Trade Me Property liberated property sales records giving us for the first time the ability to search for sold prices on any property in the country.

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Homes got the early lead as Trade Me offered the data only on the mobile app, but the gap was quickly filled as Homes launched their app and Trade Me brought data to the website. Homes stepped ahead with an automated valuation model (AVM) for a majority of properties from launch with Trade Me matching with the launch of Property Insights in late 2016.

This is without doubt the game changing event of the past 3 years. Nothing comes close; and nothing has done more to assist buyers and sellers gaining a perspective as to an estimated valuation and historical sales records for all properties. It is appropriate to note that both Homes and Trade Me offer AVM’s only when there is sufficient comparable data. They have both employed sophisticated computer algorithms that churn through property data to create estimated values coupled with confidence factors which means that they are delivering around 60% of all AVM's within 10%. That is to say they can predict the likely sale price to within 10% in 6 out of 10 cases, which is pretty good as a global benchmark.

This democratisation of data has, as would have been expected, been a challenge for the real estate industry. However 2 years on, the majority of agents and agencies have recognised that a better-informed customer is an engaged customer; one they are happy to advise as to the local nuances of the market with the local up-to-date knowledge that can help steer them towards a much closer market appraisal than a faceless computer based AVM.

New Zealand has at last caught up with so many other countries that make available property sales information; thereby saving consumers money and alleviating uncertainty.

 

Digital marketing

This area has been on reflection slow to change (or stubborn to change?). The same two adversarial players of Realestate.co.nz and Trade Me Property are still the main players in town, but not for long I suspect. NZME are lining up their new portal OneRoof (more of this to come) and at the same time Homes, in mirroring the “Zillow playbook” has pivoted from property sales data and estimated valuation to now provide on-the-market listings of property for sale and rent from a growing number of agencies as they head to becoming a fully fledged property portal.

Whilst the Chinese language market is not large, it is relevant and in Auckland significant. Hougarden launched in 2011 has grown and grown to deliver a great digital service, especially as they severed their listings data-feed relationship with Realestate.co.nz back in 2015 and have now become a standalone portal.

In terms of user experience, I have to say that the key players have been slow to evolve, Realestate.co.nz has a new site which they seem nervous to commit to (more to follow on this matter) and I wouldn’t blame them. Trade Me Property has tweaked their website but their main focus has been on their mobile apps which continue to evolve streaking ahead of Realestate.co.nz which has hardly touched their apps in the past 5 years. I am clearly a party to this performance having had responsibility for all digital products at Trade Me over these year, whilst not a defense I would say it has been a learning experience as to the pace of product development at such a leading digital company (more to follow).

In the broader context of digital marketing, Facebook has made huge inroads, attracting the digitally savvy agents who seek to use the platform for marketing properties and more especially themselves as brands – many specialist marketing agencies have sprung up to assist such agents and clearly significant sums of money are now flowing into this area and likely to accelerate in the coming years.

Bottom line is that the past 3 years has not amounted to a radical step forward in digital marketing, more of small tweaks.

 

Industry structure

Little has changed in terms of industry structure. There are more licensed salespeople in the market today than there were 3 years ago. The latest data from REAA shows 12,714 salespeople in November, up from around 11,000 3 years ago. For these salespeople the market is a lot tougher, as back in 2013 annual sales totalled 80,000 and was on an upward path to peak at 95,000 property sales, today it is back down to 74,000 sales per year and heading down.

New players have entered the market mainly focused on trying to challenge with a fixed price model vs commission fees but the reality is that the top 5 real estate companies still represent close on two thirds of the market, a position little changed from 3 years ago.

One aspect of the industry of positive note is the stricter adherence to governance through the REAA and the complaint procedure process. The chart below tracks the annual total of complaints brought to the disciplinary tribunal (being the highest level of discipline within the structure of the REAA) – misconduct being the most serious finding, which for 2017 shows the lowest level since the organisation began. (The 2013 peak was probably more a function of the backlog workload throughput that the REAA took on in the early years and not so much a reflection of a single year).

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I guess the other elephant in the room that has focused the minds of the real estate industry over the past 3 years has been the investigation by the Commerce Commission into allegations of price fixing. This investigation was triggered back in 2013 by the actions and comments made by some companies in the industry in reaction to the decision by Trade Me Property to amend the pricing of listings. The outcome has been costly for the industry with close to $15m in fines levied against 13 regional and national real estate companies.


Newspapers have a future. It lies in a symbiotic relationship with real estate

by Alistair Helm in


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The excellent article “The future of newspapers” written by David Williams on Newsroom got me thinking about exactly that: Is there a future for newspapers here in NZ and globally?

I find it somewhat ironic that I ask this question given I spent many years at Realestate.co.nz confidently professing a belief that newspapers would be dead before the end of the decade, however I have to confess that I have somewhat changed my view over recent years.

I can recall so well the many presentations I made to crowded rooms of real estate agents up and down the country, confidently stating “Newspapers are dying.... people in their 20’s don’t read them, people in their 30’s barely read them; their readership is 40 and older and in time those readers will not be around!” Sure it was hyperbole to support my agenda – digital media is the future for real estate advertising. The data certainly supported my assertion and the declining readership trend over recent years has not been arrested. I even recall quoting the then editor of the Guardian who when unveiling new printing presses back in 2006 stated:

as we installed the new Man Roland presses, we knew they were likely to be the last we ever bought
— Alan Rusbridger

However, newspapers are not dead. They are dying; but at the same time evolving. In my view, their world is polarising. In the glitzy corner there is the world of click bait, of which our daily lives are awash – ever more dramatic headlines fighting for our limited attention spam but sadly racing ever faster to the bottom in terms of quality and ad cost, constantly fearing the competitive threat of Facebook. Sadly, so many of NZ’s metro newspapers have chosen this route.

In the opposing corner are the newspapers that still take the time to report and investigate rather than just regurgitate. Those I would place on a pedestal would include The Guardian, The New York Times, The Washington Post – major newspapers with significant backing. I am a big fan of the approach advocated by Gavin Ellis of the Trust structure. Whilst NZ doesn’t have the global scale opportunities to leverage as these major mastheads do, all is not lost. I am more confident that we can expect to continue to see local and regional (and potentially national newspapers) decades from now.

Newspapers have for the past 150 years relied on advertising, it's a symbiotic relationship at the core of their business model. One of the major groups of advertisers newspapers rely upon is the real estate industry. Pre-internet real estate agents relied on newspapers 100% - providing the right medium to the right audience at a cost-effective rate. Buyers valued it as a catalogue of what was on the market and equally sellers liked it as they felt it perfectly promoted their property. Property advertising in print is logical - strong images with clear attributes look great.

However the world has changed over the past decade or two and today newspapers are no longer the medium to showcase all properties on the market, certainly not for large national or regional papers. This is where I come to my point.

Local newspaper serving local communities can and do leverage local real estate advertising as much because properties advertised ‘feels’ right at home for the very reason that the content is hyperlocal. Sandwiched in with the local school events and sporting club news and all the other hyperlocal going’s on in communities real estate is complementary, comfortable, personal and local. Where I live in Devonport we are blessed by a great fortnightly publication the Flagstaff, it is the very epitome of this. If you want to know what is on the market in Devonport, it’s actually easier to flick through the latest edition of the Flagstaff than even to search on Trade Me or Realestate.co.nz. The same I am sure is as true and relevant for the Raglan Chronicle as for the Ruapehu Bulletin or the Te Awamutu Courier. There are 48 free local newspapers across the country which find a symbiotic relationship with local real estate companies, clients and agents.

As for the national or regional papers; in my view their approach has to be different, they can’t be the hyper local newspaper but on a larger scale. As clearly in the case of Auckland with the NZ Herald they can’t possibly offer to profile 9,000+ properties for sale across Auckland. What it can do though is deliver what is such a key part of real estate marketing – the serendipitous moment.

Advertising a property for sale is about reaching out to as many buyers in the market. These are the people who are deeply engaged on Trade Me and Realestate.co.nz. Buyers who set up email alerts and notifications and addictively check their mobile property apps. But not all actual buyers are so deeply engaged at the time, many don’t actually think of themselves as buyers; sure they certainly don’t represent the majority of people who buy property, but they could be buyers if as serendipity happens, they see a property that gets their heart racing, something that kick-starts them into action. This serendipitous moment doesn’t happen online. It happens in more traditional media of newspaper adverts, catching the eye of the reader as they disassemble the numerous Saturday supplements.

I put these thoughts forward as over the past year I have experienced first-hand the value of such real estate marketing – both hyperlocal newspapers and the serendipitous advertising in major metro papers, with significant success.

So, the truth is I have changed my tune over the years. Real estate marketing is about a broad marketing campaign, not simply online which is undoubtedly a critical base, but the complementary use of print media in newspapers as well.

It is just too important a process in the marketing a property not to consider the dual media, and for that reason we in the real estate industry need newspapers, so let’s hope they can survive and prosper.