The iPhone holds a great asset for real estate marketing

by Alistair Helm in

The buzz is out there for the new iPhone 5 - some people are just experiencing the iPhone for the very first time without worrying what the latest phone has and how much better it is than the iPhone 4S, the iPhone 4, the iPhone 3GS, the iPhone 3G and of course lets not forget the original iPhone - how much progress has been made in this amazing piece of technology since it was launched just 5 years ago! 

However as fast as the versioning of new hardware, has come the new versions of the software; which despite the unforgivable experience with Apple maps has been welcomed as a step forward at each new release of the operating system iOS. 

The latest version of iOS6 holds a rich capability which I am sure will excite real estate agents and those involved with real estate marketing - Panorama imagining


I am grateful to Charles Arthur from the Guardian in the UK who brought this to my attention on the excellent Tech Weekly podcast and subsequent article in the Guardian. 

This new feature which sadly only works on the iPhone 4S and the new iPhone 5 allows the most ham-fisted individual to take beautiful panoramic images. Not the hugely distorted fisheye images or the nausia inducing virtual tour ones - no, just simple stitched continuous images that showcase up to 240 degree field of view.

So what has this to do with real estate? 

Well this could be the tool of choice for smart agents that want to be open and share the real streetscape of the property they are marketing or the inside of the rooms. 

I tried it out on my iPhone 4S and the image below is the result of a photo taken in the street of a recent sold listing. It is very much like Google Street View and could be a valuable way to update a Street View perspective of a property if the situation has changed, if for example renovations have been completed. 

Click to enlarge in a lightbox