I have in the last couple of weeks changed my perspective on Facebook. My long term allegiance has been to Twitter as I have judged Facebook to be too jumbled and not worthy of engagement for what I focus on which I best describe as ‘long-form’ articles.
This change of focus is the result of a pragmatic realisation that in the course of a week there are moments when I have a thought or a reaction to something I read or hear about and I want to share it, but creating a full article seems somewhat of overkill and the 117 character limit of Twitter is too constraining. This is when I have turned to Facebook and have found a large and engaged audience. In some cases the pieces I have posted on Facebook have had a reach of over a thousand people, far in excess of what most of my article achieve - not fully accepting that reach and page views are relevant comparative metrics.
With this new approach to the use of Facebook I have decided that for those readers of this site who do not live constantly with their Facebook app open all the time, I will on a weekly basis aggregate these short-form articles from the Properazzi Facebook page into a single article here on this site - timed to coincide with the weekly email at the end of each week.
So here are the collected articles and insights for week ending 2 May: